NEMIA is a young start-up that trades traditional Greek delicatessen via a strong network of independent Greek producers and bouz was commissioned to deliver and design the Full Marketing Service for NEMIA.

 

The project started with the logo and the business card design. The initial idea was to combine two different elements referring to luxury and traditional taste. In order to do this the team decided to use crown for luxury and olive tree branch for traditional taste. As a result we managed to create a very unique and easy to remember logo mark.

 

During the design process the main target was to create a logo that will be very simple and in the near future will become the main logo for the company’s private label products.